Monday, April 30, 2007

Nalbandian Named International Trade Specialist for Schwarzenegger's CATO

April 26, 2007

LOS ANGELES--(BUSINESS WIRE)--Entrepreneur and long-time business consultant Johnny Nalbandian was named by the Foundation for Economic Development as the Trade Specialist for the California Trade Office of Yerevan, Armenia last month. The initiative to form CATO was signed by Governor Schwarzenegger in September 2005.

With an office already established in Yerevan, CATO is once again expanding operations with the addition of Nalbandian in Los Angeles.

Known as "Johnny" to his colleagues, Nalbandian founded a successful California-based seafood distributing and processing company at the age of nineteen. His company soon became a leader in the seafood industry not only by instrumentally moving restaurant white table cloth quality seafood into supermarkets but by also running pilot programs for the Food and Drug Administration (FDA) HACCP program. At its peak, the Company had $60 million in sales and was known as “The Tiffany’s of the Seafood Industry”.

Nalbandian, who grew up in Los Angeles, has become a successful and highly demanded business consultant and marketer. His private firm J III & Co. is based in Commerce, CA. For the past four years, Johnny has advised businesses of all industries and sizes regarding expansion, trade, and investment opportunities.

"My dream," notes Johnny, "is to introduce California-based businesses to new market opportunities so that we can both strengthen there foundations while play a leading role in the development of these emerging economies."

"With the 2007 FED Board and the new Chairman Levon Kirakosian, I feel that we are a few steps closer to making that dream a reality within the coming months,” adds Nalbandian.

CATO’s main goal is to activate itself by turning to knowledge and experience in the private sector of the economy. With their new trade specialist, CATO brings an entrepreneur’s perspective into the office’s decision-making process. Nalbandian brings California street-smarts and years of experience to the table, enhancing the office's efforts to work on behalf of the wide array of California businesses.

"Given its current economy and geography," Nalbandian believes, "Armenia is the perfect gateway to the regions served by the office. This frontier of opportunities for California's businesses and investors are endless."

A brief history of the California Trade Office

CATO began its work in October 2005 under the auspices of the California Business, Transportation and Housing Agency and is California's only foreign trade representation. The bill authorizing its creation was passed with overwhelming bi-partisan support in the California State Assembly and Senate. Serving the greater Eastern Europe, Western Asia, and former Soviet States, CATO is operated by a California-based non-profit organization called the Foundation for Economic Development, for which Nalbandian serves as the new Executive Director.

CATO seeks to realize a promising yet formidable mission: to assist efforts by private businesses in California to increase exports to regions served by the office. CATO is sponsored by the business community, which in turn benefits from the office's ability to match them with potential partners and marketing opportunities. In doing so, it stimulates the economies of underdeveloped countries and improves California's foreign trade balance as well.

“The trade office will open new and large growth markets for California businesses and investors,” explained State Senator Jack Scott (D-Pasadena) on the occasion of the Governor's signing the bill he authored to authorizing CATO. “For Armenia, and its neighbors, the office will generate much-needed business and investment.”

Armenia is among the fastest growing economies in the world. During the Soviet period Armenia was one of the most industrialized republics of the Soviet Union, with well-developed chemical, electronics, and high tech industries. Annual GDP growth averaged double-digit levels over the last three years, including 13.9% in 2004. In terms of trade policies, Armenia has one the most liberal trade regimes in the world. According to Freedom House (a non-profit, non-partisan organization founded in 1941 by Eleanor Roosevelt and others), Armenia displays greater freedom in political rights and civil liberties compared with neighboring countries in regions such as the Central Asian republics.

Note: Above are excerpts from the article. The full article appears here. Clarifications and comments by me are contained in {}. Deletions are marked by [...]. The bold emphasis is mine.

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